Automate repetitive work. Keep your team focused.

The work that gets dropped is almost never the difficult work. It is the assigning, the acknowledging, the reminding and the routing — the small steps that only fail when someone is busy. AutoMyra runs those as rules inside the module they belong to.

What usually goes wrong

  • New enquiries wait for a manager to hand them out
  • The first reply to a customer takes an hour because everyone was in a meeting
  • Tickets sit in a queue because nobody turned them into work with an owner
  • The same reminder is typed out by hand every week
  • Approvals are chased over chat and then forgotten

Rules where the work is, not a canvas beside it

AutoMyra's automation lives inside the module it acts on: lead assignment in Sales, reply rules in WhatsApp, task rules in Support, approvals and accrual in HR, schedules in campaigns and social posts. Each rule is a trigger, its conditions, and what happens next — configured in the place you already work, so it stays understood.

Workflow Automation in AutoMyra

  • Lead round-robin — New leads distributed evenly across available users the moment they arrive, with the counts kept so it stays even.
  • WhatsApp reply rules — Trigger and keyword matching with cooldowns, active hours, buttons, lists and a handoff to a human.
  • Scheduled campaigns — WhatsApp campaigns that run at the time you set, not the time someone remembered.
  • Scheduled social posts — Posts published to connected accounts on schedule, with engagement synced back.
  • Ticket → task rules — When a ticket is created, changes status or priority, or is assigned, raise the task it implies — with its conditions checked first.
  • SLA targets — A due time set from priority on every ticket: 4 hours on critical, 12 on high, 48 on medium, 96 on low.
  • Approval workflows — Multi-step approvals in HR with the steps, the approvers and the outcome recorded rather than remembered.
  • Leave accrual — Balances accrued on policy, on schedule, without a spreadsheet being rebuilt each month.
  • Employee lifecycle journeys — Onboarding and exit as a template of tasks that get created and owned, every time.
  • Subscription reminders — Expiry reminders sent at the offsets you configure, logged so the same customer is not chased twice.

Questions about Workflow Automation

Is there a drag-and-drop workflow builder?

Not today. AutoMyra's automation is configured inside the module it acts on — reply rules in WhatsApp, task rules in Support, assignment in Sales, approvals and accrual in HR — rather than on a single cross-module canvas. Every rule described on this page is one you can set up now.

What can trigger an automation?

A lead arriving, an inbound WhatsApp message matching a keyword or trigger, a ticket being created or having its status, priority or assignee changed, a schedule you set for a campaign or a social post, an approval being raised, and a subscription approaching expiry.

Can automated messages be turned off for a customer?

Yes. WhatsApp opt-outs are recorded and honoured, reply rules carry cooldowns and active hours so they cannot fire repeatedly, and any rule can hand the conversation to a person instead of answering.

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